(NEW YORK) -- Apple is now the apple of the advertising world's eye when it comes to global marketing.
For the 13 past years, Coca-Cola was considered the most valuable brand in the world but it has been supplanted by technology giant Apple.
The proof is in the numbers, according to Interbrand, a corporate identity and brand consulting company that released its findings on Monday.
The estimated value of the Apple brand is $98.3 billion while Coke's is $79.2 billion.
Interbrand says "every so often a company changes our lives, not just with its products, but with its ethos," or character, in explaining Apple's rise to the top.
Google is second on the list, followed by Coke, while Apple's tech competitors, Microsoft, Samsung and Intel, were fifth, eighth and ninth, respectively.
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